Storytelling
Making words work harder
It doesn't matter whether you're producing a marketing presentation, a website, an employee engagement campaign, an annual report or a fundraising document. They all have one thing in common: the need to capture your audience's imagination and keep it. Right up to the point where they decide to buy or invest.
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We run storytelling workshops that will help you produce vibrant, compelling presentations, speeches and documents.
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We also run professional writing courses: fun, interactive sessions that will help you bring to life your reports, proposals, press releases, emails, FAQs - in fact any form of written communication that you need to inform or persuade.
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Coaching
Delivering with impact
They'll tell you great public speakers are born, not made. It's not true. Compelling presentation is as much a craft as any other professional skill, and we'll help you learn it. We'll work with you to build and deliver your presentations with confidence, authority and conviction.
Colleague engagement
Empowering your brand
We believe that a brand is best defined as the collective intent of the people behind it. That means it won't live and breathe without the enthusiastic support and commitment of all your colleagues. We'll help you develop and deliver compelling engagement programmes that empower your brand.
Supporting university innovation
Getting your investor pitch right
We've recently been engaging with a number of university innovation hubs and TTOs, to support the management teams of their start-ups and spin-outs as they seek external funding for their growth and development.
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One of the key issues for a young and rapidly-developing deeptech, clean energy or biotech company is the need to raise funding and persuade external investors – at whatever stage of its development, but in particular at Series A and beyond – to back it. Inevitably, its success will depend in part on how well the company and its management present their investment case both verbally/in-person/online and in written materials and information memoranda.
We are experienced in helping to clearly define a company’s investment story and do so consistently across different platforms. In addition to coaching on delivery and advising on the structuring of investor, employee or regulatory presentations, we can also help produce written material, PPMs and prospectuses.
These skills are applicable and useful to young spin-outs from universities, innovation hubs and TTOs as they approach the investor domain, seeking to raise funding for their development - especially at a time when we're facing significant future health, tech and clean energy challenges.
For a young and relatively unknown company, positioning the management team as effective, imaginative and visionary leaders with the requisite skill-set to fully exploit their IP and deliver for shareholders is fundamental. Our aim is to coach the team – sensitively and empathetically – to achieve this through authentic, well-planned and persuasive storytelling.
